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Wilbur-Ellis uses Options I/O Cloud Marketplace & Alert Logic’s Cloud Defender to protect their AWS Cloud Environment.

wilbur-ellisFounded in 1921, Wilbur-Ellis is a leading international marketer and distributor of agricultural products, animal feed and specialty chemicals and ingredients. Wilbur-Ellis’ operating divisions include a wide range of products and services For instance, in the United States, their agriculture division sells crop inputs to farmers. Another division markets and distributes animal feed to North America and Asia Pacific. Their oldest division distributes specialty chemicals and ingredients throughout 18 countries in Asia.

Wilbur-Ellis now has 250 locations worldwide. They have experienced strong annual growth and are now a $3.1 billion dollar organization that ranks on Forbes’ list of America’s Largest Private Companies. With their massive growth came complexities and challenges, particularly for their Information Technology department. With a company dynamic fueled by rapid growth, the Wilbur-Ellis IT department set out to do more with their existing resources. Having multiple business units, and diverse mobile technologies means they needed to simplify and optimize their IT infrastructure while ensuring security across the enterprise.

In this success story, Rick Cahoon, Director Enterprise Security and Support, discusses his experience in driving the right strategy, lessons learned by Wilbur-Ellis, and the benefits received from leveraging the Amazon Web Services (AWS) cloud platform and Alert Logic solutions.


About 15 years ago, the decision was made to make the company more of a holistically profitable enterprise versus a series of successful independent locations. Wilbur-Ellis envisioned their organization progressing with technology well before it happened. When it was time to build an agile infrastructure to support their customer facing application called “AgVerdict,” they knew they needed to build upon a scalable cloud platform. They chose AWS and the engineering precision of Options I/O to build a security footprint in that infrastructure. Options I/O, a partner to Alert Logic, is a cloud marketplace and consulting company which specializes in AWS technology.

Wilbur-Ellis has a “cloud first” philosophy which helped the AgVerdict implementation to be quick and successful. “Our ‘cloud first’ philosophy says that any net new application Wilbur-Ellis adopts will be analyzed for optimization in the cloud and for AgVerdict, AWS was the best fit. If it makes sense—which it usually does—we put the application in the cloud.” Now, Wilbur-Ellis uses the most popular cloud applications for all their Human Resources, Sales, IT procurement and many other applications. An example of this is their recent conversion to Microsoft Office 365 that includes all of their SharePoint components.

Also driving change for Wilbur-Ellis is the fact that the agriculture industry, as a whole, is going through a technological revolution by adding diverse mobile devices as part of the success metric for growing higher yielding and quality crops. As a result, iPads, smart phones, GPSs, and drones are now all part of the day-to-day operations at Wilbur-Ellis.

Their “cloud first” philosophy has also resulted in pushing their network perimeter out further than ever. The new perimeter implied greater risks and fueled the question of how Wilbur-Ellis will be able to be aware of what is going on in their network and AWS environment. Any answer other than a definitive “yes” would mean gambling with a data breach and the trust of fiercely loyal clients. The company was not willing to put the 94-year-old Wilbur-Ellis reputation on the line. They needed solid security solutions and expertise for AWS.


Wilbur-Ellis looked at their entire set of security solutions and focused first on log analysis and web application security. “I think there are certain pieces to a security program that are foundational upon which to build. A big step to getting on the path of developing a comprehensive security strategy took place when we implemented a next generation firewall. At that point, it was clear we needed to go beyond password and perimeter security,” explained Cahoon.

They also realized that when they saw unusual activity on the firewall, they really had no way to practically look at what was happening on servers or devices within their infrastructure. Since logs expire very quickly and there was no correlation, it was problematic to get data intelligence across their network. With their previous tool, they were unable to scale their manpower to determine when an issue started, who started it, or whether it occurred at the server or application level.

Alert Logic was one of several solutions tested and Alert Logic® Cloud Defender™ was the clear leader. Wilbur-Ellis found that Alert Logic competitors were unnecessarily complex and far too costly to even compete. According to Cahoon, they were able to set up the Alert Logic solution quickly without issues. The solution allowed them to create alerts and nightly reports and keep an eye on key areas of their network. Cahoon’s team receives those reports from Alert Logic via email first thing every morning. By having Cloud Defender in place, Wilbur-Ellis has threat detection, vulnerability scanning, log management and web application protection that bolster their security posture.

Cahoon pointed out that, while the products provide tremendous value, it is the Alert Logic® ActiveIntelligence™ and Alert Logic® ActiveWatch™ teams and services that bring it all together for them. “The ActiveWatch analysts correlate events they see within our environment to show us when there may be something we need to act upon. The great time saver for Wilbur-Ellis is that we do not have to look at every incident and event all day, every day thanks to Alert Logic’s ActiveIntelligence and ActiveWatch teams.”

If an ActiveWatch analyst recommends taking action on specific incidents or events, the Wilbur-Ellis team will take appropriate steps such as having their help desk address endpoint remediation or investigate specific user activity. With threat analysis and aggregation by Alert Logic, they do not have to waste time on investigating false positives. Instead, they are delivered insight only into specific events that truly matter, thereby keeping Wilbur-Ellis protected and giving their IT department time to focus on other key projects.


Rick Cahoon recommends Alert Logic to organizations looking for cost effective Security-as-Service, whether in the cloud or on-premises or in a hybrid environment.

SIMPLIFIED LOG MANAGEMENT With Alert Logic automated log collection, aggregation, and normalization of logs across entire environments, organizations save time and money and reduce complexity. Along with simplified log management, Alert Logic provides scalable real-time log collection with 90-day and 1-year data retention to accommodate your growing and changing environment. With Alert Logic delivered as-a-Service, organizations like Wilbur-Ellis do not have to focus on managing the storage, compute, and software required for 24×7 availability.

MANAGED THREAT DETECTION Alert Logic Security-as-a-Service (SaaS) solutions combine advanced technology and security expertise to deliver the features, security content, and actionable intelligence that organizations need to uncover and remediate active threats that are affecting their environments.

MANAGED SECURITY With managed security, Wilbur-Ellis gets expert recommendations from the Alert Logic Security Operations Center 24×7. Alert Logic security analysts ensure they have the support they need to react to any incidents through Alert Logic Log Manager, Alert Logic Threat Manager or Alert Logic Web Security Manager.

NATIVE PUBLIC CLOUD SECURITY The Alert Logic SaaS delivery model makes it easy to get up and running quickly. All Alert Logic solutions are purpose-built to secure environments where they reside and protect cloud environments, unlike competing solutions that are retrofitted to work in AWS.


With Alert Logic Threat Manager, Alert Logic Log Manager and Alert Logic Web Security Manager (Cloud Defender), Wilbur-Ellis now knows why the data that flows across their network is there and where it’s going. “Before we had Alert Logic, all we would know is that people are logging in and doing things on our network. Alert Logic brings it all together for us to a single interface by analyzing and aggregating events for us. This knowledge-based security model allows us to prioritize what we work on when,” said Cahoon.

This strengthened security position for Wilbur-Ellis demonstrates their unrelenting commitment to their customers. Even though their technology continues to develop and evolve, face-to-face interaction with their clients remains. The majority of their customers are family-run farming businesses throughout the US and Canada. Wilbur-Ellis is also a familyowned privately held company, and as a result, they are very focused on customer loyalty. With Alert Logic, Wilbur-Ellis can now layer in security controls precisely where they are needed to ensure they are following best practices in security and compliance.

When we asked Cahoon if he would recommend Alert Logic to colleagues, he stated, “Yes, wherever our people are standing is where we need protection. With Alert Logic we have that in place. If an organization wants what we do, a cost effective solution that provides the security intelligence you need to protect your environment, they need Alert Logic.”

To access the full case study you can click here.

Impinj AWS Disaster Recovery case study with CloudVelox


Impinj Reduces Disaster Recovery (DR) Costs using Amazon Web Services

Impinj, a company of 160 employees based in scenic Seattle, WA, is the leading provider of RAIN RFID solutions. The Impinj platform comprises the world’s most comprehensive and widely adopted RAIN RFID product set, including tag chips, reader chips, fixed readers and portals, software and innovations that support complete solutions across retail, pharmaceutical, healthcare, food and beverage and other industries.  Senior IT Director Morgan Van Wely leads the IT department at Impinj. The department is comprised of an Infrastructure and Operations team, a Business Applications team, and a DevOps team with a staff of eight.

Secondary DR Site was Costly and Cumbersome

In addition to the Seattle data center Impinj maintained a secondary data center in another state for disaster recovery. A significant portion of the IT budget was spent on the DR site, yet testing at the secondary site was labor-intensive and risk-prone. So the systems in the secondary site were rarely tested and not trusted to function in the event of an outage at the primary site. As primary production infrastructure was reaching capacity and end of life, Van Wely wanted to bring products to market faster. Growth was increasing and IT had been a bottleneck when it came to product development.ImpinjAWSOptionsIO


Options I/O and CloudVelox Propose Automated Cloud DR

Impinj engaged AWS consulting partner Options I/O Cloud Marketplace to explore the use of cloud IaaS to reduce costs and increase trust in its DR environment, especially for mission critical applications. Options I/O Cloud Marketplace recommended using Amazon Web Services (AWS) and best of breed automated cloud DR software from CloudVelox after extensive engineering testing and feedback from other AWS clients.

“Given our goals, we found ourselves looking at a relatively short list of vendors that had cloud-based disaster recovery solutions that were aligned with our environment,” commented Van Wely. “Reviewing feature sets, ease of use, and cost, CloudVelox was the clear winner.”

Impinj Cloud DR Objectives

After an initial briefing the team established multiple objectives for the cloud DR project. The Impinj team sought to make their IT infrastructure more scalable and reliable to support rapid growth. CAPEX and OPEX reduction and increasing organization agility were also key to Van Wely’s objectives, as was a granular monthly test plan with non-invasive dry runs.  RTO and RPO reduction were also important objectives.

Proof of Concept led to Success

“The proof of concept was a great success,” Van Wely added. “We were able to use the work done in the PoC in production mode, and simply add the rest of the servers on our list to the DR strategy in a matter of hours.” During the proof of concept Impinj then easily deployed its mission critical apps and related services on AWS in EBS storage volumes. Those workloads were then ignited from storage volumes into production with the push of a button.  Several tests were conducted within a few weeks and the secondary data center was shuttered for cloud DR on AWS. “The initiative was completed from start to finish by a team of two internal IT engineers,” per Van Wely.

Mission Accomplished

Impinj was able to avoid $100k in additional capital expenses required for the secondary data center and improved on their RPO and RTO goals. Monthly testing was put into place; something considered impractical for the remote data center.  With the CloudVelox platform Impinj was also able to use AWS for Dev/Test and other new use cases. All business objectives were met and benefits beyond the objectives were obtained. “CloudVelox saved us money where it mattered and gave us a business continuity solution that is easy to use and, maybe more importantly, easy to trust.”

To access the full case study, click here.